Stockist programme · Round 1 · 25 places
Your client buys lashes online tonight. Let her buy them from you.
Cosnetic is taking on 25 salons and shops in the first round. You get a 50% margin on the recommended retail price, orders from DKK 5,000 ex. VAT – and we won't open another round-one stockist right next to you.
Apply for a placeReply within 2 business days
- ★ 4.3 on Trustpilot
- Danish brand since 2019
- Ships from Denmark
Lost sales
She's in your chair asking which lashes you wear. She's watched clusters on TikTok all week.
You have none to give her. So she orders them online when she gets home – and the money walks past your till.
With Cosnetic on your counter she takes them with her while she pays. No treatment time, no training, no extra chair.
What you sell
- Premium lash clusters in three styles and four lengths that your client applies at home in five minutes
- Advanced Bond & Seal, The Lash Melt and The Lash Grab – everything she needs next to the lashes
- Soft gel press-on nails in four designs for till sales and gifts
- Tutorial videos your client can follow at home, so you don't have to explain it all
Who we're looking for
Hair salons and brow studios
Clients who already think about face and eyes, and sit in your chair for an hour.
Beauty and skin clinics
You have a retail shelf and clients who trust your choice.
Concept stores and boutiques
Fashion, gift and lifestyle shops that sell at the till.
Beauty web stores
Established web stores with their own domain and their own customers.
We say no to online marketplaces, discount chains and resellers. That protects your price and your place.
Your numbers
You buy at half the recommended retail price ex. VAT. The starter pack is built from what our customers buy most:
- 120 lash sets – Delicate, Lounge and Breeze in 4 lengths
- 9 × Advanced Bond & Seal
- 9 × The Lash Melt
- 12 × The Lash Grab
- 12 sets of soft gel press-on nails (4 designs)
| You pay | $1,065.00 ex. VAT |
|---|---|
| Value at recommended retail | $2,130.00 incl. VAT |
| Your margin | $1,065.00 ex. VAT |
Calculated with 25% VAT and the recommended retail prices in your currency. You set your own prices.
Round one only
Your area is yours
We won't take on another round-one stockist within 2 km of you, as long as you order at least once a quarter.
Prices locked for 12 months
Your trade prices stay fixed for 12 months from your first order.
Demo set with your first order
Testers and shelf cards in your language, so clients can see and touch the product at the till.
90-day swap guarantee
Picked the wrong lengths? Swap up to 10% of the lashes from your first order for other styles or lengths.
Photos and video
Use our product photos and videos on your own Instagram, TikTok and web store.
How to order
- Apply for a place on this page. We reply within 2 business days.
- Once approved, you get the price list, the stockist agreement and your personal code for our order page by email.
- Order on b2b.cosnetic.dk with your code. Everything is in stock and we ship 3–4 weeks after payment – your whole order at once.
- Every order is paid through the payment link on the invoice before we ship.
- Every order is at least DKK 5,000 ex. VAT – reorders too.
Range and prices
| Product | Recommended retail | Your price ex. VAT |
|---|---|---|
| Lash clusters – Delicate, Lounge, Breeze (8–14 mm) | $12.00 | $6.00 |
| Advanced Bond & Seal | $23.00 | $11.50 |
| The Lash Melt (remover) | $19.00 | $9.50 |
| The Lash Grab (applicator) | $7.00 | $3.50 |
| Soft gel press-on nails – 4 designs | $19.00 | $9.50 |
| Lash Peptide Serum 5 ml | $30.00 | $15.00 |
| Brow Peptide Serum 5 ml | $30.00 | $15.00 |
Lashes are ordered in whole multiples of 5 per variant, other products in multiples of 3 per variant. Every order is at least DKK 5,000 ex. VAT and shipping.
Apply for a place
Stockist questions
Why does delivery take 3–4 weeks?
Because we pack stockist orders to a plan, not from the web store's shelf. That way your whole order arrives at once – even when a style is sold out online.
What if I pick the wrong lengths?
In round one you can, within 90 days, swap up to 10% of the lashes from your first order for other styles or lengths, as long as they are unopened. You only pay the shipping.
Do you sell cheaper on your own web store?
A single set costs the same with us as the recommended price in your shop. On our web store we discount large boxes and monthly delivery – that's the client who wants lashes posted to her. Your client is the one who wants them today.
Can I sell online?
Yes, on your own web store. Not on marketplaces such as Amazon, eBay, Temu or CDON, and not on to other resellers.
Do I have to apply the lashes for my clients?
No. Most stockists sell them over the counter. Clusters are made for the client to apply herself at home.
What does shipping cost?
You pay the shipping, and the price is on the order confirmation. We ship from Lystrup, Denmark. Outside the EU we ship DAP, so you pay import VAT, duty and clearance.
What happens when the 25 places are filled?
You go on the waiting list for round two, and we'll write to you before we open again.
Stockistterms Version 2 · November 2026
1. Parties
These terms apply to all sales by MBHL Group ApS (Cosnetic), CVR 40291415, Bremaarevej 13, 8520 Lystrup, Denmark ("we"), to approved stockists ("the stockist"). The terms and our written approval together form the stockist agreement.
The stockist buys as a business. Consumer rules, including the right of withdrawal, do not apply.
2. Approval and round one
We approve stockists on application and may decline an application without giving a reason. Round one has 25 places. Once they are filled, new applicants go on a waiting list.
3. Prices
The trade price is the recommended retail price incl. 25% VAT divided by 2.5 – that is, half the retail price ex. VAT – rounded to whole kroner (euro: whole 10 cents). All trade prices are ex. VAT and shipping.
Round-one stockists have fixed trade prices for 12 months from their first order. After that we may change prices with 30 days' written notice.
Recommended retail prices are recommendations only. The stockist sets its own retail prices.
4. Minimum order
Every order is at least DKK 5,000 ex. VAT. This applies to first orders and reorders alike.
Lashes are ordered in whole multiples of 5 per variant and other products in whole multiples of 3 per variant.
5. Ordering and lead time
Orders are placed on b2b.cosnetic.dk with the stockist's personal code. Everything in the range is in stock, and we ship 3–4 weeks after the order is paid. The invoice shows the delivery week.
The stockist may change or cancel the order free of charge until 14 days before the confirmed delivery week. After that the goods are reserved for the stockist and the order cannot be cancelled.
6. Payment
All orders are paid in advance through the payment link on the invoice. We ship 3–4 weeks after payment.
On late payment we charge interest and compensation under the Danish Interest Act (renteloven) and may hold back new deliveries until payment is made.
The goods remain our property until paid in full.
7. Delivery and shipping
We ship from Lystrup, Denmark. The stockist pays the shipping, and the price is on the order confirmation. Risk passes to the stockist on delivery.
VAT-registered businesses in other EU countries are invoiced without Danish VAT (reverse charge) against a valid VAT number. To Norway, the UK, Switzerland and other countries outside the EU we ship DAP (Incoterms 2020); the stockist pays import VAT, duty and clearance.
If we cannot deliver in the confirmed week, we tell you straight away. If delivery is more than 10 business days late, the stockist may cancel the late goods free of charge.
8. Defects, transport damage and swaps
The stockist checks the goods on receipt. Defects and transport damage are reported in writing with photos within 5 business days. We send replacement goods or credit the goods on the next invoice.
Unsold goods cannot be returned.
Round-one swap guarantee: within 90 days of the first delivery the stockist may swap up to 10% of the lashes from the first order for other styles or lengths. The goods must be unopened and saleable, and the stockist pays the shipping.
9. Selling and marketing
The stockist may sell the products in its own physical shop or salon and on its own web store. The products may not be sold through online marketplaces (e.g. Amazon, eBay, Temu, CDON, Wish or similar) and may not be resold to other resellers.
The products are sold in their original, unopened packaging.
The stockist may use the Cosnetic name, logo and the photos and videos we provide to market the products – but may not alter them or use them for other products. The stockist may not promise effects that we do not claim for the products ourselves.
10. Area in round one
We will not approve another round-one stockist with a physical address within 2 km of the stockist's address, as long as the stockist places at least one order per calendar quarter.
This does not limit where the stockist or anyone else may sell, and it does not apply to web stores or to our own sales.
11. Term and termination
The agreement runs until terminated. Either party may terminate it with 1 month's written notice. We may terminate it with immediate effect in case of material breach, e.g. non-payment or sales on marketplaces.
Confirmed orders are delivered and paid for under these terms, and the stockist may sell through its stock.
12. Liability
We ensure the products are labelled under the applicable EU rules on delivery. Our liability is limited to the invoice value of the order concerned, and we are not liable for indirect loss such as lost turnover or profit. Product liability follows the law.
Neither party is liable for circumstances beyond its control (force majeure).
13. Personal data
We use the stockist's contact details to process the application and perform the agreement, and share them only with our carrier and our accounting. See our privacy policy.
14. Changes
We may change these terms with 30 days' written notice. Changes do not apply to orders already confirmed.
15. Governing law and venue
Danish law applies. Disputes are settled by the Retten i Aarhus (Aarhus District Court), Denmark. If the language versions differ, the Danish version prevails.
